Jakarta, Look, how much you are tempted to buy something after seeing the ad. When viewed over the longer, sometimes a person buying the goods had in fact he has or not so he needs.
When there is a plasma TV commercials, many people buy them when they still had the TV in the house that is still functioning. So also with mobile phones and motor vehicles.
That the effects of advertising. Advertising woo potential buyers in two ways.
1. There are ads that fit the reality or also called 'logical persuasion' for example, this car can travel a distance of 20 km per liter.
2. There are also ads that undermine alertness or so-called 'non-rational influence' example of a beautiful woman and then came around the car.
Neuromaketing is a discipline that studies the mind of consumer response to marketing stimuli. Nevertheless, the impact of advertising on brain function as it is studied in neuromarketing is still unclear.
But now, researchers at the University of California, Los Angeles and the George Washington University have shown that some types of ads can evoke brain activity at different levels, depending on the use of logical persuasion ad type or non-rational influences.
The study, published in the Journal of Neuroscience, Psychology, and Economics found that brain regions involved in decision-making and emotional processing becomes more active when individuals see an ad that uses logical persuasion techniques rather than looking at ads that use the technique of non-rational influences. This brain region inhibits the individual to respond to certain stimuli.
"Brain activity is at a low level when looking at ads that use images of non-rational influences. It's not hinder a person's behavior in response to certain stimuli. That is, a person's ability to resist is reduced when going to buy a product that is described in advertisements by non-technical influences rational, "said Dr.. Ian Cook, professor of psychiatry at the Semel Institute for Neuroscience and Human Behavior at UCLA.
Dr. Cook and his colleagues showed pictures of ads to 24 healthy adults consisting of 11 women and 13 men as he recorded the electrical activity in the brain using electroencephalography (EEG). Each participant was shown 24 advertisements that appeared in magazines and newspapers.
Ads with pictures logical persuasion, among others; tables of facts and figures about tobacco products, the details of how to use a good toothbrush, and advice choosing a dog food based on its activity level.
While the influence of sample ads with non-rational techniques for example; images of water splashing on drinks ads, a picture of a beautiful woman standing wearing jeans on jeans ad, and a picture of a woman jumping over a fire hydrant spraying water while a man behind him grinning on tobacco advertising .
In conclusion
Researchers found that logical persuasion image (or data table) are significantly associated with high activity of brain regions involved in decision-making and emotional processing, namely the orbitofrontal and anterior cingulate, amygdala and hippocampus. This part of the brain activity that increase will make people interested in the ad.
The findings, reported by Eurekalert, Wednesday (21/09/2011) This reinforces the hypothesis that the choice of purchasing goods and services can be shaped by many factors, including the presentation of advertising in a logical, persuasive information and use of images or text that can alter behavior without requiring awareness of the a message to be conveyed
"The results show that when non-rational response to stimulation, decreased activity in brain regions that inhibit the response to stimuli. These findings support the notion that some advertisers want to woo the consumer, not to persuade consumers to buy their products," concludes Dr. Cook.
Bangkok, therapy of breast or breast slap slap first popularized in Thailand. This therapy is done by massaging and patting or slapping the breast that is believed to enlarge the female breast.
Breast Slap was first introduced by Khemmikka Na Songkhla, alternative beauty therapist who lives in Bangkok. He himself get that knowledge from her grandmother, who diligently massaging her breasts since she was a teenager with herbal cream and then patted it with a technique known today.
For over 20 years, Khemmikka who is now aged 44 years is still active to serve patients who want to enlarge the breasts in his clinic, located in Bangkok. Patients came from various ages, ranging from the still 20-something years until an old woman's 70-year age.
"Slapping works by shifting fat from one area to another, squeezing the excess fat in the breast," explains Khemmikka Na Songkhla, as reported by Dailymail, Wednesday (21/09/2011).
According to the Independent, a study by the Ministry of Health of Thailand found that volunteers who became measurable breast massage bigger. Ministry of Health of Thailand and even sponsored a program for women to learn to slap their own breasts in order to increase the size of her breasts as an alternative to surgery or breast implants.
"If your bust size of 30 inches (76.2 cm) we will note with your signature. After treatment your breasts will be enlarged to 32 inches (81.2 cm). We will record and you have to sign again," explained Khemmikka.
Another advantage is no trigger slap breast swelling and inflammation in the lymph glands as well as on silicone implants. Inflammation in the lymph glands is one of the worst impacts of leakage of silicone implants that had accumulated in the surrounding tissue and can damage the immune system.
However, not all patients can perform this therapy breast slap. Khemmikka said he sometimes refused to some people that breast size is too small making it difficult to be enlarged.
How do patients respond?
"I loved it. I came here because I do not want to undergo plastic surgery. This treatment gives instant results and is safe for my body. After treatment, I felt a little sore but I can stand it," explained one of his customers are satisfied with Khemmikka results.
Not only can enlarge breasts, slap this therapy could also benefit in the face with chubby cheeks and chin make the bone more clearly.
"I learned to slap the face because I am one million per cent believe it is a natural beauty treatment," explained Khemmikka.
With 10 minutes in Khemmikka clinic, patients can enlarge the breasts by paying the price is quite affordable, which is about $ 380 or about USD 3.3 million. This price is much cheaper when compared with implants prices averaged USD 49 million.
Jakarta, laughter can improve blood circulation to the male sex organ that is claimed to make men better intercourse. But for people with impotence, laughter does not provide benefits for sexual ability.
A recent study at Oxford University suggests that laughing can make people feel relaxed. This psychological effect is believed to have an impact on the physical condition, including blood circulation to the male sex organs.
Effects laugh as expressed in the research is of course very interested in people with impotence. As a result, many assumptions have sprung up, that laughter can cure the disorder is not necessarily the most feared men.
As is known, impotence can indeed be triggered by two factors such as the psychological and biological stress such as circulatory disorders. Because laughter can relax and blood circulation, then the assumption is quite reasonable.
But recently, a complaint related impotence convey the results of such research. A citizen of the United States aged 42 years, Dave Williams admitted it can not erect even after two days trying to have sex with a giggle.
"There is no effect. My wife read an article about the study, and then began to laugh at my penis two consecutive days. There is absolutely no help me cope with my condition," said Williams, as quoted from Newsthump, Wednesday (21/09/2011).
The same criticism is also conveyed by a spokesman of the foundation or erectile dysfunction Erectile Dysfunction Foundation. According to him, a lot of research about the impotence that seems serious but in reality nothing more than a joke.
According to the spokesman, until now the best medicine in the sense most efficacious for erectile dysfunction or impotence is the official medicines prescribed by doctors. While the safest course of relaxation, because there are no side effects.
"Laughter of course, can aid in relaxation and we could not agree more about it. But that does not mean impotence can be cured only with giggling like a hyena starving," said the spokesman who is not named.
